Technical checklist. On page SEO audit for 2018

On Page SEO" Checks This can be the largest area on the audit. It covers the best way to analyze personal webpages in bulk to to discover problems with the site.

Check for rel=nofollow Stats

What's rel="no follow"? A command telling Googlebot not to move credit, trust or any equity via a link. Why do no-follow hyperlinks matter: In the event that you'd like to pass link equity via an internal link on your site or through an outbound link If you`re link building and acquiring no-follow links, you`re getting diminished returns on your own effort How may I check for no-follow hyperlinks: Majestic Screaming Frog A nofollow browser plugin

302 redirects

What is a 302 redirect? Tells search engines a page was moved. Do 302 redirects matter? 302 re-directs don't pass SEO equity, in the event that you re-direct a page, meaning, the link worth does perhaps not pass through. Because Google believes at some stage you'll revert straight back to the re-directed url it could prevent content. How am I able to check for 302 re-directs? Screaming Frog Redirect Checker

Check for Redirect Chains

What're re-direct chains? A string of multiple re-directs to still another from location. Why do re-direct chains issue? Having also several redirects may possibly trigger the Googlebot to fundamentally stop following the chain You lose "link juice" with each redirect. How am I able to check for redirect chains? Screaming Frog

Check for Damaged redirects

Exactly what are broken re-directs? A link that takes one to an error page. Why do broken re-directs issue? Lead to poor consumer experience Low quality score of your website Negatively aff-ect your rating in the SERPs How can I check for broken redirects? Screaming Frog Google Web Master Tools > Crawl Errors